# Conversion Game


## Posts

- [AI Overviews Now Sit on 88% of Buying Searches. Here's How to Check Yours.](https://conversion-game.com/blogs/ai-overviews-88-percent-of-buying-searches/): Google's AI Overviews now show on 88% of commercial keywords, and ChatGPT visitors convert four times better. How to check your store's AI visibility.
- [The Conversion Game Intelligence Brief · 26 October 2026](https://conversion-game.com/news/the-conversion-game-intelligence-brief-26-october-2026/): Issue #006: AI Overviews now show on 88% of buying searches, ChatGPT visitors convert four times better, the FTC targets fake ratings, and a PHP patch to apply.
- [What Is a Fractional SEO Strategist? Cost, Role and When to Hire One](https://conversion-game.com/blogs/what-is-a-fractional-seo-strategist/): A fractional SEO strategist gives you senior search strategy a few days a month. What they do, what it costs, and when it beats an agency or a full-time hire.
- [The Zero-Click Search Survival Guide: What To Do When 60% of Searches End Without a Click](https://conversion-game.com/blogs/what-to-do-when-60-of-searches-end-without-a-click/): The Zero-Click Search Survival Guide: What To Do When 60% of Searches End Without a Click.
- [The Conversion Game Intelligence Brief · 22 September 2026](https://conversion-game.com/news/the-conversion-game-intelligence-brief-22-september-2026/): ISSUE #005 · 22 SEPTEMBER 2026 Google Puts AI Inside Local Business Panels. Cloudflare Lets You Block AI Without Blocking Google. And the Ranking Trackers Are Spiking Again.
- [Cloudflare Is Blocking Googlebot — And Most Site Owners Don’t Know It Yet](https://conversion-game.com/blogs/cloudflare-is-blocking-googlebot-and-most-site-owners-dont-know-it-yet/): A single misconfigured firewall rule can drop your rankings for weeks. Here’s the six-step check that takes 20 minutes and tells you exactly whether Cloudflare is the reason.
- [The Conversion Game Intelligence Brief · 15 SEPTEMBER 2026](https://conversion-game.com/news/the-conversion-game-intelligence-brief-15-september-2026/): Google’s Spam Update Landed. Gemini Is Faster. And a Cloudflare Setting Is Crushing Rankings Right Now.
- [The Conversion Game Intelligence Brief · 31 AUGUST 2026](https://conversion-game.com/news/the-conversion-game-ai-intelligence-brief-31-august-2026/): NVIDIA Bought the Model Platform. Google Started Policing AI Search. GEO Just Got Its First Enforcement Pass.
- [Lost Rankings After a Website Migration? Here Is How to Actually Diagnose What Happened](https://conversion-game.com/blogs/lost-rankings-after-a-website-migration-here-is-how-to-actually-diagnose-what-happened/): Lost Rankings After a Website Migration? Here Is How to Actually Diagnose What Happened. A post-migration traffic drop is almost never one thing... read more
- [Does Changing Your Domain Name Affect SEO? What Actually Happens](https://conversion-game.com/blogs/does-changing-your-domain-name-affect-seo/): Does Changing Your Domain Name Affect SEO? What Actually Happens (And How to Protect Your Rankings)
- [How to Choose the Right CMS Before You Migrate](https://conversion-game.com/blogs/how-to-choose-the-right-cms-before-you-migrate/): How to choose the right CMS before you migrate, so you don’t have to migrate twice. The most expensive migration mistake is not a broken redirect. It is choosing the wrong platform in the first place. Learn more about the correct platform for your brand.
- [Will SEO and GEO Migrations Still Matter in Five Years?](https://conversion-game.com/blogs/will-seo-and-geo-migrations-still-matter-in-five-years/): The SEO report shows stable rankings. The traffic report shows declining clicks. The revenue report shows conversions holding. And nobody in the room can explain the gap
- [Post-Migration - Zero-Click Attribution Reporting Guide](https://conversion-game.com/blogs/post-migration-zero-click-attribution-reporting-guide/): The SEO report shows stable rankings. The traffic report shows declining clicks. The revenue report shows conversions holding. And nobody in the room can explain the gap
- [How AI Agents Can Boost Productivity](https://conversion-game.com/blogs/how-ai-agents-can-boost-productivity/): AI agents can boost productivity by automating routine tasks and delivering impressive financial returns. Organisations implementing AI solutions report 5-10x ROI, with 74% achieving positive returns within the first year.
- [The 2026 SEO Migration Checklist](https://conversion-game.com/blogs/the-2026-seo-migration-checklist/): This checklist covers every critical SEO task across a full migration lifecycle — from pre-migration audit through to 30-day post-launch monitoring. Use it as your operational standard for any migration in 2026.
- [The Pros and Cons of an SEO Migration](https://conversion-game.com/blogs/the-pros-and-cons-of-an-seo-migration/): A website migration can unlock faster growth, a better platform, or a cleaner brand. It can also destroy years of organic ranking history in a single deployment. Understanding both sides is what separates a successful migration from an expensive one.
- [What to Look for in an SEO Migration Consultancy: The Questions to Ask Before You Hire](https://conversion-game.com/blogs/seo-website-migration-agency-guide/): What separates a reliable SEO migration consultancy from a costly mistake comes down to the questions you know to ask.
- [SEO Migration Strategy: How to Plan a Website Move That Protects and Grows Your Organic Traffic](https://conversion-game.com/blogs/seo-migration-strategy-protect-rankings-2/): Mastering an SEO migration can protect your rankings—or destroy them overnight, and the difference comes down to one critical planning step.
- [Squarespace to Shopify Migration: Protecting Your SEO Rankings When Switching Platforms](https://conversion-game.com/blogs/moving-website-from-squarespace-to-shopify/): One wrong move during your Squarespace to Shopify migration could silently destroy the SEO rankings you've spent years building.
- [WordPress to Shopify Migration: How to Move Your Store Without Destroying Your Organic Traffic](https://conversion-game.com/blogs/wordpress-to-shopify-seo-migration-guide/): Unlock the exact SEO migration blueprint that keeps your organic traffic intact when switching from WordPress to Shopify — the first step will surprise you.
- [The Complete Guide to Migrating Your Website to Shopify Without Losing Your SEO Rankings](https://conversion-game.com/blogs/shopify-seo-migration-guide/): Find out how to migrate your website to Shopify without losing your SEO rankings—the strategy starts before you even touch the platform.
- [The Complete SEO Migration Checklist 2026: Every Step Before, During, and After Your Website Move](https://conversion-game.com/blogs/seo-website-migration-checklist/): When your website migrates without this checklist, rankings disappear—discover every critical step to protect your SEO before, during, and after the move.
- [Magento, Joomla, Weebly and Big Cartel Migrations: The Enterprise and Legacy Platform SEO Guide](https://conversion-game.com/blogs/magento-site-migration-seo-checklist/): Outdated platforms are quietly killing your rankings—here's what every migration to a new CMS must address before it's too late.
- [Wix to Shopify Migration: The SEO Checklist That Protects Your Rankings During the Move](https://conversion-game.com/blogs/wix-to-shopify-migration-guide/): Protect your rankings during a Wix to Shopify migration with this essential SEO checklist—but one missed step could cost you everything.
- [GEO Ready Website: How to Structure Your Site So AI Models Cite You Instead of Your Competitors](https://conversion-game.com/blogs/geo-ready-website-migration-checklist/): Position your website so AI models cite you over competitors by mastering the hub-and-spoke structure that changes everything.
- [How to Migrate a Website Without Losing SEO Rankings: The Strategist Guide](https://conversion-game.com/blogs/how-to-migrate-website-without-losing-seo/): Uncover the exact specialist framework that protects your hard-earned SEO rankings during a website migration before one wrong move costs you everything.
- [AEO Vs GEO Vs SEO: What the Differences Mean for Your Website Migration Strategy in 2026](https://conversion-game.com/blogs/seo-migration-strategy-protect-rankings/): Protecting your site during migration means mastering SEO, AEO, and GEO separately—and the differences could determine whether your rankings survive.
- [What Is GEO Migration and Why Every Website Move in 2026 Needs One](https://conversion-game.com/blogs/seo-to-geo-migration-guide/): Constant AI visibility loss threatens every website move in 2026—discover what GEO migration is and why skipping it could silently destroy your brand.
- [How to Build Your First Business Website With Wordpress](https://conversion-game.com/blogs/how-to-build-your-first-business-website-with-wordpress/): From choosing a domain to installing plugins, discover the five essential steps for creating your professional WordPress business website.
- [How to Build Your First Business Website With Shopify](https://conversion-game.com/blogs/how-to-build-your-first-business-website-with-shopify/): Learn the step-by-step process of creating your first Shopify store, from choosing themes to launching your business online.
- [What Is a AI Agent](https://conversion-game.com/blogs/what-is-a-ai-agent/): Groundbreaking AI agents autonomously solve complex problems by perceiving, planning, and acting without human intervention—could they revolutionize your industry?

## Pages

- [Free AI Visibility Snapshot](https://conversion-game.com/ai-visibility-snapshot/): Find out who ChatGPT, Gemini, Claude, and Perplexity recommend when your customers ask, which sites they quote, and the 3 fixes I’d start with.
- [Your snapshot request is in](https://conversion-game.com/ai-visibility-snapshot-thank-you/): You’ll get a confirmation email in the next few minutes, and your snapshot (one page and a 3-minute video) within 2 business days.
- [AI SEO Strategist Setup](https://conversion-game.com/ai-business-solutions/ai-seo-strategist-setup/): I train an AI SEO agent on your brand, products and tools, connect it to your CRM, and check its work every month.
- [Fractional SEO/GEO Strategist](https://conversion-game.com/fractional-seo-geo-strategist/): Fractional SEO, GEO and paid search strategy, direct from the strategist: 2 to 3 fixed days a month, month-to-month, no account managers.
- [The Complete Guide to SEO and GEO Migration in 2026 Ebook](https://conversion-game.com/seo-migration-strategy/the-complete-guide-to-seo-and-geo-migration-in-2026-ebook/): Hundreds of migrations. Zero sites tanked. Not one.
- [Ebook Migration Consult](https://conversion-game.com/get-in-touch-with-us/migration-consult/): You now understand the five-phase framework, the difference between a redirect map and a redirect plan, and why GEO readiness has to be built in at migration — not bolted on after.
- [GEO Migration Strategy South Africa](https://conversion-game.com/za/seo-migration-strategy-south-africa/geo-migration-strategy/): In 2026 a website migration is no longer just an SEO event.
- [SEO Migration Strategy South Africa](https://conversion-game.com/za/seo-migration-strategy-south-africa/): A website migration without a documented SEO strategy is one of the fastest ways to destroy years of organic ranking history in a single deployment.
- [SEO and GEO Migration Packages](https://conversion-game.com/za/seo-migration-strategy-south-africa/seo-and-geo-migration-packages/): South African businesses are competing against brands spending R500,000 to R1,000,000 every month on search and paid media in the same markets you are trying to grow in.
- [South African Services](https://conversion-game.com/za/)
- [404](https://conversion-game.com/404-1/): Every move is calculated — but occasionally a URL takes a wrong turn.
- [GEO Migrations](https://conversion-game.com/seo-migration-strategy/seo-to-geo-migrations/): In 2026, a website migration is not just an SEO event.
- [About us](https://conversion-game.com/about-us/): Conversion Game is a data analytics, AI, and digital marketing agency built around one founding principle: the strategist and the client should never have anyone standing between them.
- [SEO and GEO Migration Packages](https://conversion-game.com/seo-migration-strategy/seo-migration-packages/): A website migration is one of the most dangerous moments in your organic search history.
- [Our Anti-Agency Philosophy](https://conversion-game.com/about-us/anti-agency-philosophy/): We do not believe in locking businesses into endless, multi-year retainers.
- [Meet the Strategist](https://conversion-game.com/about-us/meet-the-strategist/): 15 years of search intelligence across every major algorithm shift. Oxford Saïd Business School AI Governance certified. GA4, GTM, and Google Ads certified.
- [SEO Migration Strategy](https://conversion-game.com/seo-migration-strategy/): A website migration is one of the highest-risk events in organic search. Done without a specialist, it routinely destroys months or years of ranking history.
- [Blogs and Information](https://conversion-game.com/blogs-and-information/): Articles written from active client work, algorithm observations, and the kind of pattern recognition that only comes from fifteen years of staying close to the data.
- [Failed Website Migrations Rankings Recovery](https://conversion-game.com/seo-migration-strategy/lost-rankings-recovery/): Your previous agency or web build didn't just underperform. It left damage that is costing you rankings and revenue every month it goes unaddressed.
- [Newsletter Site Builds](https://conversion-game.com/website-and-store-building/newsletter-site-builds/): Your newsletter is a business asset. It should live on a platform you own — not one that owns you.
- [SEO Strategy & Team Training](https://conversion-game.com/digital-marketing-services/seo-strategy-team-training/): An SEO strategy your team understands is one they can defend, maintain, and build on.
- [Generative Engine Optimisation](https://conversion-game.com/digital-marketing-services/generative-engine-optimisation/): When ChatGPT, Gemini, or Google's AI Overview answers a question about your industry, your brand should be in the answer.
- [Answer Engine Optimisation](https://conversion-game.com/digital-marketing-services/answer-engine-optimisation/): When someone asks Gemini, Alexa, or Perplexity a question, one answer is returned. The question is whether it's yours.
- [Game Theory Basics For Search Engine Marketing](https://conversion-game.com/giudes-and-free-courses/game-theory-basics-for-search-engine-marketing/): SEO is not a solo performance. It is a competitive game. Game theory is how you think about it correctly.
- [News Website Marketing](https://conversion-game.com/digital-marketing-services/news-website-marketing/): A newsletter is the only marketing channel where you own the distribution, control the format, and pay no platform tax on reaching your own audience.
- [Google Analytics Setup](https://conversion-game.com/data-collection-services/google-cloud-data-analysis/google-analytics-setup/): GA4 is not an upgrade from Universal Analytics. It is a fundamentally different measurement model — and most implementations treat it like the old one.
- [AI Governance](https://conversion-game.com/ai-business-solutions/ai-governance/): AI without governance isn't a capability. It's an unmanaged liability.
- [AI Business Solutions](https://conversion-game.com/ai-business-solutions/): AI is an operational lever — not a product category.
- [Guides and Free Courses](https://conversion-game.com/giudes-and-free-courses/): Built to give business owners, marketers, and in-house teams the working knowledge they need to make better decisions about their digital presence — without needing to hire an agency for every question.
- [Tools](https://conversion-game.com/resources/tools/): Interactive calculators and checklists you can run right now — no sign-up, no email capture.
- [Downloads](https://conversion-game.com/resources/downloads/): PDF guides built for the topics that deserve more than a single article — structured, comprehensive, and free to download. No email required.
- [GA4 For Beginners](https://conversion-game.com/giudes-and-free-courses/google-analytics-4-for-beginners/): GA4 replaced Universal Analytics in 2023. Most businesses still don't know what it's actually telling them.
- [Data Analytics For Beginners](https://conversion-game.com/giudes-and-free-courses/data-analytics-for-beginners/): Data analytics is not a tool. It is a thinking framework. This guide builds the framework.
- [AI For Beginners](https://conversion-game.com/giudes-and-free-courses/ai-for-beginners/): AI is not magic. It is a set of tools with specific capabilities, specific limitations, and specific applications.
- [Resources](https://conversion-game.com/resources/): Everything in the Learning Centre teaches you how to think about your search, data, and AI strategy.
- [Industry News](https://conversion-game.com/industry-news/): We cover the developments in search, AI, and digital marketing that actually change what you should be doing.
- [Home](https://conversion-game.com/): Specialising in SEO and GEO Migrations, data architecture and AI search visibility.
- [Get in Touch With Us](https://conversion-game.com/get-in-touch-with-us/): Send a message and you hear back from a strategist directly — usually within one business day.
- [Book a Consultation](https://conversion-game.com/get-in-touch-with-us/book-a-consultation/): A structured diagnostic conversation — not a pitch.
- [Search Console Setup](https://conversion-game.com/data-collection-services/google-cloud-data-analysis/search-console-setup/): Google Search Console is the only direct window into how Google sees your site. Most businesses have it installed and almost none of them read it correctly.
- [Google Ads Setup](https://conversion-game.com/data-collection-services/google-cloud-data-analysis/google-ads-setup/): Google Ads optimises toward the conversion signals you give it. If those signals are wrong, the algorithm learns the wrong thing — at your expense.
- [Google Cloud Data Analysis](https://conversion-game.com/data-collection-services/google-cloud-data-analysis/): Google's analytics ecosystem is the most powerful free data infrastructure available to any business. Most businesses use 10% of it.
- [Advanced Tag Manager](https://conversion-game.com/data-collection-services/google-cloud-data-analysis/advanced-tag-manager-setup/): Google Tag Manager is the most powerful and most misused tool in the analytics stack. A misconfigured GTM container corrupts everything downstream.
- [Data Analytics Setup](https://conversion-game.com/data-collection-services/data-analytics-setup/): A data analytics setup is not a GA4 property and a thank-you page goal. It is a full measurement architecture.
- [Attributions Modeling and Reporting](https://conversion-game.com/data-collection-services/attributions-modeling-and-reporting/): In a world of zero-click searches and AI-generated answers, last-click attribution is reporting on a journey it can no longer see.
- [SEO Campaign Perfomance Audit](https://conversion-game.com/data-collection-services/seo-campaign-perfomance-audit/): Rankings are not results. An SEO audit that stops at positions has missed the point.
- [Adversarial AI](https://conversion-game.com/ai-business-solutions/adversarial-ai/): Before someone else tests your AI systems against you, we do it for you.
- [AI Training](https://conversion-game.com/ai-business-solutions/ai-training/): Your team already has AI access. The question is whether they know how to use it against your actual business problems.
- [AI Automations](https://conversion-game.com/ai-business-solutions/ai-automations/): Manual processes are not a workflow design — they are a cost that compounds every month they run.
- [Search Engine Optimisation](https://conversion-game.com/digital-marketing-services/search-engine-optimisation/): Most agencies build SEO strategies.
- [Search Engine Marketing](https://conversion-game.com/digital-marketing-services/search-engine-marketing/): Paid search without an organic strategy is renting visibility. Organic without paid is leaving immediate demand unaddressed. SEM is both, integrated.
- [Local Marketing](https://conversion-game.com/digital-marketing-services/local-marketing/): Local search intent converts at a higher rate than almost any other query type. The question is whether your business appears when it matters most.
- [Google Ads Marketing](https://conversion-game.com/digital-marketing-services/google-ads-marketing/): Google Ads is not a traffic channel. It is a conversion system. The difference shows up in your cost per acquisition.
- [Email Marketing](https://conversion-game.com/digital-marketing-services/email-marketing/): Email is the only marketing channel where you own the audience. Every other channel rents it.
- [Ecommerce Marketing](https://conversion-game.com/digital-marketing-services/ecommerce-marketing/): Ecommerce traffic without conversion architecture is an expensive way to window-shop.
- [Digital Marketing Services](https://conversion-game.com/digital-marketing-services/): Search has changed more in the last two years than the previous ten. We've been tracking every move for fifteen.
- [LeadGen Site Building](https://conversion-game.com/website-and-store-building/leadgen-site-building-services/): A lead generation site has a single measurable objective: turn search traffic into qualified enquiries.
- [Blog Building Services](https://conversion-game.com/website-and-store-building/blog-building-services/): A blog that isn't built for search is a content library nobody visits. We build blogs that rank, compound, and convert.
- [Services Site Building](https://conversion-game.com/website-and-store-building/services-site-building-service/): A services site has one job: convert a visitor who found you through search into a lead. Most are built to impress designers, not to convert searchers.
- [News Website Building](https://conversion-game.com/website-and-store-building/news-website-building/): A news site lives or dies on Google News eligibility, article schema, and crawl speed. Most WordPress news builds address none of these correctly.
- [Wordpress Ecommerce Website Building](https://conversion-game.com/website-and-store-building/wordpress-ecommerce-website-building-services/): WooCommerce gives you more SEO control than any other ecommerce platform. That advantage is only realised if the build uses it.
- [Custom CMS Ecommerce Building](https://conversion-game.com/website-and-store-building/custom-cms-ecommerce-building-services/): When Shopify's constraints limit your product architecture and WooCommerce's complexity exceeds your team's capacity, a custom CMS build is the correct answer — if it is built for search from the foundation.
- [Shopify Site Ecommerce Building](https://conversion-game.com/website-and-store-building/shopify-site-ecommerce-building-services/): A Shopify store that doesn't rank is a shop with no street. We build Shopify stores that Google finds, reads, and sends buyers to.
- [Learning Centre](https://conversion-game.com/learning-centre/): We built this because the gap between what agencies know and what clients understand is where most digital marketing problems live. Everything here is free.
- [AI Agents](https://conversion-game.com/ai-business-solutions/ai-agents/): An agent is not a chatbot. It is a scoped autonomous system built to execute a defined task without human intervention at every step.
- [Data Collection Services](https://conversion-game.com/data-collection-services/): Most businesses are not making data-driven decisions. They are making assumptions dressed in dashboards.
- [CMS and Store Building](https://conversion-game.com/website-and-store-building/): A website that doesn't rank is a brochure. We build sites that get found — with SEO architecture baked in from the first line of the brief.
- [Privacy Policy](https://conversion-game.com/privacy-policy/): Suggested text: Our website address is: http://conversion-game.com.

## Optional

- [Agent (MCP protocol)](websites-agents.hostinger.com/conversion-game.com/mcp)

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