FRACTIONAL SEO/GEO STRATEGIST · FROM $800/MONTH · LIMITED SEATS
Fractional SEO Strategist.
Three Disciplines. No Middle Layer.
The agency model has a structural flaw: the person who understands strategy is rarely the person who talks to the client. This is the anti-pattern.
SEO. GEO. Paid search. All three disciplines, one fractional strategist, direct access, month-to-month. No account managers between you and the person doing the work. No retainer lock-in. All strategy documents are yours — we build for your independence, not ours.
Why the strategist
THE AGENCY STRUCTURAL FLAW
Between you and the expert sits an account manager,
a junior team, and a process you didn’t ask for.
Most agencies are built around one thing: billable hours. That means the senior person who sold you the engagement hands it off to a team whose job is to fill those hours with reports, meetings, and activity. Not results — activity. The results and the activity are not the same thing, and the gap between them is usually invisible until it shows up in a traffic chart.
The account manager exists to manage the relationship, not the strategy. The quarterly review exists to justify the retainer. The report exists to create the impression of progress. None of that is dishonest — it is how the agency model is designed. It is also why most businesses on agency retainers know their SEO is “being handled” but cannot tell you what specifically changed last month or why.
THE QUESTION WORTH ASKING BEFORE YOUR NEXT RETAINER RENEWAL
“If I asked my account manager to explain exactly what tactic moved which ranking by how much last month, could they answer without checking with someone else?”
If the answer is no — or if the answer involves a lot of words that do not resolve into a specific number — you are paying for the overhead of a system designed around process rather than the expertise you actually hired.
WHAT FRACTIONAL MEANS
Not agency-lite. Strategist, directly, by the month.
Fractional means you get a fixed number of days per month — 2 to 3, agreed in advance — from the strategist directly. Those days are yours. Not shared with a team. Not filtered through a PM. The person who reads your data is the person who talks to you.
Days per month
Terms agreed in advance and flexible enough to ensure reaching the scoped Goal first
Contract
Month-to-month — cancel anytime, 30 days notice
Your documents
All strategy files are yours — we build for your independence
Seats available
Limited. Confirmed in a free 30-minute session.
Starting from
$800/month per site. Portfolio pricing for agencies and multi-site clients.
Free entry point
30-minute strategy session — no pitch if the model doesn’t fit
WHAT EACH MONTH INCLUDES
Deliverables, not activity reports. Numbers, not opinions.
SEO/GEO PERFORMANCE REVIEW
Live GSC and GA4 data reviewed every month. Not a screenshot of your rankings. A reading of what changed, why, and what it means for the next 30 days. Written in plain English. Every number attributed to a specific action.
AI OVERVIEW CITATION BASELINE + COMPETITOR EXPOSURE SCAN
Where you appear in AI Overviews, where your competitors appear, and where the gaps are. Monitored monthly. Since August 2026, this includes an enforcement check against Google’s updated spam policy for AI search manipulation.
Relevant: AI Search Risk Audit — if you want a one-time deep scan before the ongoing engagement starts, book that first.
PRIORITISED 30/90-DAY ACTION LIST
Not a wishlist. A sequenced list of the specific actions that will move your numbers, separated by what needs doing this month and what builds toward the next quarter. Handable directly to a developer or content team.
CONTENT BRIEFS FOR PRIORITY PAGES
Each brief maps the target query, the current ranking position, the gap between your content and what ranks, and the specific additions or changes that close it. Written for a writer, not an SEO specialist — so anyone can execute them.
DIRECT STRATEGIST ACCESS
One email address. One person. No ticketing system, no account manager, no “I’ll check with the team.” Questions answered directly, usually within 24 hours on working days.
THREE DISCIPLINES, ONE STRATEGIST
The combination almost nobody in the market holds together.
SEO
Technical audits, content architecture, internal linking, entity clarity, schema implementation. Fifteen years across every major algorithm shift from Panda through Helpful Content to AI Overviews.
GEO — Generative Engine Optimisation
Structuring your content so AI systems can cite you correctly. The GSC Generative AI baseline, the AI Overview citation monitor, and the enforcement risk check against Google’s May 2026 spam policy.
Paid Search
Google Ads campaign strategy, keyword architecture, and budget allocation. GA4 / GTM / Google Ads triple-certified. Not separate from SEO strategy — integrated with it.
Those three disciplines rarely sit in one person at an agency. SEO is usually separate from paid search, and GEO is usually an add-on sold by whoever happens to be most confident about it. The value of one strategist holding all three is not convenience. It is coherence: your paid search data informs your organic strategy, your organic structure informs your GEO visibility, and none of it is lost in handoff between teams.
WHO THIS IS FOR
You’re the right client if any of these are true.
You know SEO matters but don’t need a full-time head of search.
You’ve been burned by agencies — junior rotation, vague reports, retainer lock-in that made leaving feel expensive.
You’re planning or recovering from a migration and want someone in the room who has run migrations, not someone who read about them.
AI visibility is on your radar and you want someone who actually understands the May 2026 enforcement update, not someone selling GEO as an add-on.
You want your strategy documents to be yours. When the engagement ends, you take everything — frameworks, content briefs, action lists. Nothing locked in a proprietary system.
NOT SURE IF THIS IS RIGHT?
If you’re earlier in the decision and want to understand your current AI search exposure before committing to a monthly engagement, the AI Search Risk Audit is the right starting point. $297, five days, a risk map and a call. Many fractional engagements start there.
Or start with the Complete Guide to SEO and GEO Migration in 2026 ($29) — the full framework for understanding what your migration or visibility situation actually needs.
COMMON QUESTIONS
Straight answers.
Isn’t this just agency work with a different price tag?
No. The difference is structural, not cosmetic. An agency sells you a team. A fractional arrangement sells you specific days from a specific person. There is no handoff, no account manager, no junior team executing strategy that a senior person signed off on without reading closely. Two to three days a month of direct strategist time produces more than twenty days of team time behind an account manager, because the person doing the work is the same person who designed it.
What if I only need SEO and not GEO or paid search?
The engagement is scoped per client. If your situation only requires SEO and GEO without a paid search layer, the scope and pricing reflect that. The three-discipline description is the full capability, not a fixed package that ships in every engagement.
Can I cancel if it’s not working?
Yes. Month-to-month with 30 days notice. No lock-in, no exit fee, no withholding of documents. Everything produced during the engagement is yours regardless of when you leave.
Is there capacity right now?
I keep a small, fixed number of fractional clients so every one gets the strategist directly. A free 30-minute session is the fastest way to confirm availability and fit.
The pricing is in US dollars. Do you work with South African clients?
Yes. South African engagements are quoted in rand in the session. Agencies and businesses with several sites get portfolio pricing, agreed per engagement.
Should I start with the audit or the fractional engagement?
If you have a specific AI search exposure concern — you have been running GEO tactics and want to know your risk status before committing to monthly work — start with the audit. If you know you need ongoing strategic capacity and want someone in the room monthly, book the session directly. Either path gets you to the same conversation.
MAXIMUM 2 SEATS · BOTH CURRENTLY OPEN
Book the session. If the model isn’t right, we’ll say so.
The 30-minute session is not a pitch. It is a conversation about your specific situation — what your search visibility looks like now, what a migration or GEO programme would require, and whether a fractional arrangement makes sense for where you are.
If it does: we scope the engagement and start next month. If it doesn’t: you leave with a clear picture of what you actually need, and we point you toward the right starting point — the audit, the ebook, a migration package, or nothing at all.
Data measured. Migrations secured. Growth delivered.
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