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[D] Digital Marketing · Block 01 — Hero
Eight disciplines.
One search strategy.
Search has changed more in the last two years than the previous ten. We’ve been tracking every move for fifteen.
[D] Digital Marketing · Services
Nine disciplines. One integrated strategy.
Every service deployed as part of an integrated strategy — not in isolation.
01
SEO
Technical architecture, semantic content strategy, and authority building — 15 years of algorithm intelligence applied.
→ Search Engine Optimisation
02
Answer Engine Optimisation
Structuring your content to be surfaced by AI assistants, voice search, and answer-first interfaces.
→ AEO
03
Generative Engine Optimisation
Positioning your brand to appear in ChatGPT, Gemini, and Google AI Overview responses.
→ GEO
04
Local SEO
Google Business Profile optimisation, local pack dominance, and geo-targeted content strategy.
→ Local SEO
05
Google Ads
Data-structured campaigns built for conversion — not just clicks. CPA-mapped from day one.
→ Google Ads
06
Search Engine Marketing
Full paid search architecture across Google and Bing, integrated with organic strategy.
→ SEM
07
Ecommerce Marketing
Product visibility, shopping feed optimisation, and conversion-mapped content for ecommerce brands.
→ Ecommerce Marketing
08
Email Marketing
Lifecycle sequences and campaign strategy mapped to conversion events, not open rates.
→ Email Marketing
09
Newsletter Marketing
Audience-defined, acquisition-fuelled newsletter strategy that compounds authority and converts readers.
→ Newsletter Marketing
[P] How we work
Four phases.
Clean handovers.
01
Audit
Full search landscape review — where you rank, where you’re invisible, and what it costs.
Days
02
Strategy
Integrated plan across SEO, AEO, GEO, and paid — mapped to your conversion architecture.
1–2 weeks
03
Execute
Content, technical, paid, and authority building deployed in the correct sequence.
2–4 weeks
04
Measure
Monthly reporting against revenue outcomes — not vanity metrics.
Ongoing
Every month without a correct search foundation is a month of compounding invisibility.
One session maps your current search presence across every channel and identifies what a correct integrated strategy looks like from where you are.