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[D] Digital Marketing · Block 01 — Hero
Ecommerce
Marketing
Ecommerce traffic without conversion architecture is an expensive way to window-shop.
What’s included
Block 02 — The Problem
Most ecommerce marketing stops at the click.
Agencies report on traffic. They optimise for impressions. They celebrate ranking improvements on keywords that don’t convert. The metric that matters — revenue per session — is rarely the one the strategy is built around.
Block 03 — Our Approach
Full funnel. Revenue-mapped. Conversion-anchored.
Acquisition audit: Map current traffic sources, quality scores, and cost-per-acquisition by channel
Product visibility: Shopping feed optimisation, structured data markup, and product page SEO for high-intent queries
Conversion architecture: On-site analysis of drop-off points, page structure, and checkout friction
Paid search integration: Google Shopping and Performance Max campaigns structured for margin, not just volume
Retention sequences: Post-purchase email and remarketing mapped to lifetime value, not one-time conversion
Block 04 — What You Get
Full funnel coverage — from product visibility to post-purchase retention.
Shopping Feed Audit + Optimisation
Improved product visibility and click-quality in Google Shopping
Product Page SEO
Higher organic rankings for high-intent, purchase-ready queries
Conversion Drop-Off Analysis
Identification of the specific page or step where revenue is being lost
Paid Search Campaign Build
Google Shopping and PMax campaigns structured for conversion, not impressions
Post-Purchase Sequence
Email automation mapped to repeat purchase and lifetime value improvement
Block 05 — Cost of Delay
A conversion rate problem does not resolve with more traffic. It scales with it.
If your store converts at 1.2% and the industry benchmark is 2.8%, every rand spent on acquisition is operating at less than half its potential efficiency.
A leaking funnel plus more traffic equals more wasted spend. A conversation costs nothing.
One ecommerce audit maps exactly where your funnel is leaking and what closing that gap is worth in revenue terms.