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[W] Website Services · Block 01 — Hero
WordPress News
Website Build
A news site lives or dies on Google News eligibility, article schema, and crawl speed. Most WordPress news builds address none of these correctly.
What’s included
Block 02 — The Problem
A news site that isn’t Google News eligible is invisible to the audience most likely to share its content.
Google News drives significant referral traffic for publication sites — but eligibility requires specific technical and content criteria that a standard WordPress build does not automatically satisfy.
Block 03 — Our Approach
Publication architecture. Google News eligibility. Article schema. Crawl optimisation.
Publication architecture: Category and tag taxonomy planned for topical authority — editorial workflow and SEO structure aligned from the start
Google News eligibility setup: Technical requirements for Google News inclusion addressed at build — correct URL structure, authorship markup, publication date schema
Article schema implementation: NewsArticle, Article, and BreadcrumbList schema implemented at template level — firing correctly on every post without manual input
Elementor template system: Article, category, and homepage templates built with SEO-structured layouts and editorial flexibility
Crawl optimisation: XML news sitemap, crawl frequency hints, and server response optimisation for fast indexation of fresh content
Block 04 — What You Get
A publication site built to be found, indexed, and amplified.
Google News Eligibility
Technical requirements satisfied at build — not retrofitted post-launch
Article Schema
NewsArticle and BreadcrumbList schemas firing correctly on every published post
Editorial Templates
Elementor article and category templates with SEO-structured layouts
XML News Sitemap
Dynamically generated and submitted to GSC on launch
Crawl Optimisation
Server response and sitemap configuration for fast indexation of fresh content
Block 05 — Cost of Delay
Every article published on a site not optimised for Google News is an article competing at a structural disadvantage.
Google News eligibility is not retroactive. Articles published before correct technical setup are not retroactively included. The publication builds authority from its first article — or starts from the date the foundations are correctly in place.
Every article published without Google News eligibility is traffic left on the table. A conversation costs nothing.
One pre-build session maps the technical requirements and editorial architecture before content production begins.