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Blogs and Information
Fifteen years of search, data, and AI strategy —
written down, openly shared, and kept current.
Articles written from active client work, algorithm observations, and the kind of pattern recognition that only comes from fifteen years of staying close to the data. No content calendar filled with generic topic ideas. No recycled frameworks dressed up as original thinking.
What you will find here
SEO Strategy & Algorithm Analysis
How search ranking signals are shifting and what it means for your strategy right now
GEO and AEO Developments
How generative and answer engines are changing search behaviour and what businesses need to do
Data Analytics and Tracking
GA4 configuration, attribution modelling, GTM best practices, and making sense of your data
AI Automation and Tools
Practical AI application for business operations — what works, what doesn’t, and what to build next
AI Overviews Now Sit on 88% of Buying Searches. Here’s How to Check Yours.
Google’s AI Overviews now show on 88% of commercial keywords, and ChatGPT visitors convert four times better. How to check your store’s AI visibility.
What Is a Fractional SEO Strategist? Cost, Role and When to Hire One
A fractional SEO strategist gives you senior search strategy a few days a month. What they do, what it costs, and when it beats an agency or a full-time hire.
The Zero-Click Search Survival Guide: What To Do When 60% of Searches End Without a Click
The Zero-Click Search Survival Guide: What To Do When 60% of Searches End Without a Click.
Cloudflare Is Blocking Googlebot — And Most Site Owners Don’t Know It Yet
A single misconfigured firewall rule can drop your rankings for weeks. Here’s the six-step check that takes 20 minutes and tells you exactly whether Cloudflare is the reason.
Lost Rankings After a Website Migration? Here Is How to Actually Diagnose What Happened
Lost Rankings After a Website Migration? Here Is How to Actually Diagnose What Happened. A post-migration traffic drop is almost never one thing… read more
Does Changing Your Domain Name Affect SEO? What Actually Happens
Does Changing Your Domain Name Affect SEO? What Actually Happens (And How to Protect Your Rankings)
How to Choose the Right CMS Before You Migrate
How to choose the right CMS before you migrate, so you don’t have to migrate twice. The most expensive migration mistake is not a broken redirect. It is choosing the wrong platform in the first place. Learn more about the correct platform for your brand.
Will SEO and GEO Migrations Still Matter in Five Years?
The SEO report shows stable rankings. The traffic report shows declining clicks. The revenue report shows conversions holding. And nobody in the room can explain the gap
Post-Migration – Zero-Click Attribution Reporting Guide
The SEO report shows stable rankings. The traffic report shows declining clicks. The revenue report shows conversions holding. And nobody in the room can explain the gap
How AI Agents Can Boost Productivity
AI agents can boost productivity by automating routine tasks and delivering impressive financial returns. Organisations implementing AI solutions report 5-10x ROI, with 74% achieving positive returns within the first year.
Knowledge is free. Strategy is where we come in.
If you find our thinking useful and want to apply it to your specific situation, that is exactly what a strategy session is for. The blog gives you the framework. The session maps the application.