Home / Data Analytics & Tracking / SEO Campaign Performance Audit
[D] Data Analytics · Block 01 — Hero
SEO Campaign
Performance Audit
Rankings are not results. An SEO audit that stops at positions has missed the point.
What’s included
Block 02 — The Problem
Most SEO reports tell you what happened. None of them tell you why it matters.
Position 4 to position 6 on a keyword that drives zero conversions is irrelevant. A 5% increase in sessions from a single high-intent keyword cluster that converts at 8% is worth more than 50,000 generic page views.
Block 03 — Our Approach
Search Console + GA4 + conversion data + revenue. In that sequence.
Visibility audit: GSC query analysis mapping impressions, clicks, CTR, and position across your full keyword set — segmented by intent and commercial value
Traffic quality analysis: GA4 session data filtered for quality — removing bot traffic, internal sessions, and referral spam before any analysis begins
Conversion attribution: Connecting organic traffic to conversion events — understanding which keyword clusters actually drive leads or sales
Content performance mapping: Identifying which pages are driving commercial outcomes and which are generating traffic with no business value
Revenue attribution: Where BigQuery data is available, connecting organic sessions to revenue events for a full return-on-SEO calculation
Block 04 — What You Get
A complete picture of what your SEO investment is actually returning.
GSC Performance Report
Full query set analysis — what you rank for, what you should, and what it’s worth
Traffic Quality Breakdown
Clean session data with noise removed — the numbers you can actually trust
Conversion Attribution Map
Which organic keywords and pages are driving real business outcomes
Content Value Ranking
Every page scored by commercial contribution — not just traffic volume
Revenue Attribution Model
Organic search mapped to revenue events via GA4 and BigQuery integration
Block 05 — Cost of Delay
An SEO programme without performance attribution is spend without accountability.
If you cannot connect your SEO investment to revenue outcomes, you cannot justify it, optimise it, or defend it. Every month an SEO programme runs without a performance audit is a month of budget allocated on the basis of rankings rather than returns.
Rankings without revenue attribution are a vanity metric. A conversation costs nothing.
One performance audit connects your search visibility data to the business outcomes it is or isn’t driving.