Home / Website Services / Blog Build
[W] Website Services · Block 01 — Hero
WordPress Blog
Build
A blog that isn’t built for search is a content library nobody visits. We build blogs that rank, compound, and convert.
What’s included
Block 02 — The Problem
Most business blogs are content calendars without a search strategy.
Topics chosen because they seemed interesting rather than because they address a search query with measurable volume. No internal linking strategy. No topic cluster architecture. No schema markup on articles.
Block 03 — Our Approach
Topic cluster architecture. Internal linking. Article templates. Conversion tracking.
Topic cluster architecture: Pillar pages and supporting cluster content mapped around the topics your target audience searches
Internal linking structure: Blog architecture designed to pass authority from cluster content to pillar pages and from pillar pages to service pages
Article template build: Elementor article template with SEO-structured layout — H1, heading hierarchy, schema markup, author byline, and table of contents
Category page optimisation: Category pages built with unique introductory content — not blank archive pages Google treats as thin content
Content conversion tracking: GA4 scroll depth, time on page, internal link clicks, and CTA engagement tracked via GTM
Block 04 — What You Get
A blog architecture that compounds search authority with every post published.
Topic Cluster Map
Pillar pages and supporting content mapped around the topics your audience is searching
Internal Linking Framework
Authority flow designed to connect cluster content to pillar pages and pillar pages to service pages
Article Templates
Elementor article templates with schema, author bylines, and table of contents built in
SEO-Optimised Category Pages
Category archive pages with unique content — not blank archives Google treats as thin
Content Tracking Setup
Scroll depth, time on page, and CTA engagement tracked as GA4 events
Block 05 — Cost of Delay
Blog SEO compounds. The businesses building topical authority today have a growing advantage over the ones that start next year.
A topic cluster built today starts generating compounding organic traffic within three to six months. The same cluster started twelve months later generates the same returns — twelve months later.
Every month without a search strategy is a month of content with no compounding return. A conversation costs nothing.
One pre-build session maps the topic clusters, internal linking architecture, and conversion tracking setup.