Home / Data Analytics & Tracking / Data Analytics Setup
[D] Data Analytics · Block 01 — Hero
Data Analytics
Setup
A data analytics setup is not a GA4 property and a thank-you page goal. It is a full measurement architecture.
What’s included
Block 02 — The Problem
Most analytics setups are built for the tool, not for the business.
Default GA4 configurations track what Google tracks by default. They do not track what your business needs to measure. Without a measurement plan that starts with business questions and works backward to the data required, you end up with an analytics property full of data that cannot answer the questions anyone is actually asking.
Block 03 — Our Approach
Measurement plan first. Implementation second. Reporting third.
Measurement planning: Define the business questions your analytics must answer before a single tag is configured
GA4 event schema: Design a custom event taxonomy that captures the specific interactions your business model depends on
GTM implementation: Configure all tracking through Google Tag Manager — maintaining a clean, auditable, updateable structure
Conversion goal architecture: Define and configure all conversion events with correct deduplication, value assignment, and attribution settings
BigQuery export: GA4 raw data export to BigQuery for custom analysis, long-term data retention, and advanced modelling
Block 04 — What You Get
A data stack your team can trust, read, and act on.
Measurement Plan Document
A written specification of what is tracked, why, and how — the foundation of every configuration decision
GA4 Event Schema
A structured, documented event taxonomy your team can maintain and expand
GTM Container
A clean, organised, documented tag container with full change history
Conversion Goal Configuration
All business-critical conversion events firing correctly with value and attribution settings
Looker Studio Dashboard
Decision-oriented reporting built around your specific business metrics
Block 05 — Cost of Delay
GA4 does not backfill. Every day without a correct setup is a day of data permanently lost.
Events that were not configured to fire did not fire. Conversions that were not set up to track were not tracked. The data from the period before a correct setup is simply absent.
Every day without correct tracking is a day of data you cannot recover. A conversation costs nothing.
One setup session maps what you’re currently missing and what it would take to have a data stack you can trust.