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Digital Marketing
Google Ads
Conversion-mapped. CPA-focused.
Google Ads is not a traffic channel. It is a conversion system. The difference shows up in your cost per acquisition.
The Problem
Most Google Ads accounts are optimised for Google’s metrics, not the advertiser’s margin.
Smart Bidding, Performance Max, broad match defaults — Google’s automated systems are designed to maximise Google’s revenue. Without deliberate campaign architecture and ongoing human oversight, automated campaign management consistently expands reach at the expense of conversion efficiency.
Our Approach
Conversion architecture first. Media buying second.
Account audit: Full analysis of existing campaign structure, wasted spend, Quality Score distribution, and conversion tracking accuracy
Conversion tracking setup: GA4 and Google Ads conversion tracking configured correctly — decisions made on bad data produce bad outcomes
Campaign architecture: Keyword strategy, match type logic, ad group structure, and negative keyword framework built for conversion efficiency
Landing page alignment: Ensuring the post-click experience matches the search intent that triggered the ad
Bid strategy and automation: Smart Bidding applied only where conversion data volume justifies it
What You Get
Campaigns that spend your budget in your favour — not Google’s.
Conversion Tracking Audit
Accurate data foundation — every campaign decision depends on this
Campaign Architecture Build
Structure that captures high-intent traffic at the most efficient CPA
Negative Keyword Framework
Elimination of wasted spend on non-converting query patterns
Landing Page Recommendations
Post-click optimisation brief to close the conversion gap
Performance Reporting
Weekly and monthly reporting against CPA, ROAS, and revenue — not vanity metrics
Cost of Delay
Every week an underperforming Google Ads account runs is a week of budget spent at a sub-optimal CPA.
An account audit typically identifies 20–40% of budget being directed at non-converting traffic patterns. A two-week account review recovers that spend.
Wasted Google Ads spend is accumulating right now. A conversation costs nothing.
One account audit maps exactly where budget is being lost and what a correctly structured campaign would cost per conversion.