Home / Website Services / Lead Gen Site
[W] Website Services · Block 01 — Hero
Lead Generation
Site Build
A lead generation site has a single measurable objective: turn search traffic into qualified enquiries. Every structural decision is made in service of that metric.
What’s included
Block 02 — The Problem
Most lead generation sites are designed to impress, not to convert.
A homepage with a hero image and no clear value proposition above the fold. Contact forms positioned at the bottom of pages nobody scrolls to. No click-to-call on mobile. No GA4 goal tracking on form submissions.
Block 03 — Our Approach
Conversion architecture planning. Search intent mapping. Elementor conversion templates. Full tracking.
Conversion architecture planning: Landing page structure, CTA placement, form design, and trust signal positioning planned before design begins
Search intent mapping: Service pages built around specific search queries at specific funnel stages — not generic service descriptions
Elementor conversion templates: Landing page and service page templates with conversion-optimised layouts — hero, problem, solution, proof, CTA
Mobile conversion optimisation: Click-to-call, mobile-optimised forms, and page speed — because mobile search intent converts fastest when friction is lowest
Full GA4 conversion tracking: Every form submission, phone click, and chat initiation tracked via GTM from day one
Block 04 — What You Get
A leadgen site where every click has somewhere to convert and every conversion is tracked.
Search Intent-Mapped Pages
Service pages built around specific high-intent queries at specific funnel stages
Conversion-Mapped Templates
Hero, problem, solution, proof, CTA — in the order that converts
Mobile Conversion Optimisation
Click-to-call, optimised forms, and fast page load on mobile
Trust Signal Architecture
Testimonials and accreditations positioned at the specific points where conversion decisions are made
Full Conversion Tracking
Form submissions, phone clicks, and chat initiations all tracked as GA4 conversion events
Block 05 — Cost of Delay
Every month a leadgen site runs without correct conversion tracking is a month of budget allocated without accountability.
A leadgen site without conversion tracking is spending on traffic with no visibility of what that traffic is producing. A correctly built site with full tracking from launch produces this data from day one.
A leadgen site without tracking is spend without accountability. A conversation costs nothing.
One pre-build session maps the conversion architecture, search intent targeting, and tracking setup.