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[W] Website Services · Block 01 — Hero
Shopify
Ecommerce Build
A Shopify store that doesn’t rank is a shop with no street. We build Shopify stores that Google finds, reads, and sends buyers to.
What’s included
Block 02 — The Problem
Most Shopify stores are built for the checkout, not for the search engine.
A Shopify theme selected for aesthetics. Collection pages with duplicate content. Product URLs that Shopify auto-generates in formats Google handles poorly. No structured data on product pages. No GA4 ecommerce tracking configured.
Block 03 — Our Approach
Architecture first. Design second. Launch with both.
Collection and URL architecture: Product taxonomy and URL structure planned for both user experience and search engine crawlability before a theme is chosen
Theme selection and customisation: Shopify theme selected and customised for performance, not just visual appeal
On-page SEO implementation: Title tags, meta descriptions, heading hierarchy, and alt text configured across all collection and product page templates
Product schema markup: Product, Offer, AggregateRating, and BreadcrumbList structured data implemented via Shopify metafields
GA4 ecommerce tracking: Full ecommerce event tracking — view_item, add_to_cart, begin_checkout, purchase — configured via GTM before go-live
Block 04 — What You Get
A Shopify store visible, measurable, and converting from day one.
SEO-Structured Collection Architecture
URL structure and category hierarchy mapped for search before build begins
Product Schema Implementation
Product, Offer, and BreadcrumbList schemas validated and live on launch day
Core Web Vitals Optimisation
Passing CWV scores before launch — image compression, lazy loading, render-blocking elimination
GA4 Ecommerce Tracking
Full purchase funnel events configured and tested before go-live
XML Sitemap and GSC Submission
Auto-generating sitemap submitted to Search Console on launch day
Block 05 — Cost of Delay
A Shopify store launched without SEO foundations starts accumulating the wrong signals immediately.
Search engines index your site on launch. The URL structure, the heading hierarchy, the internal linking architecture — these are read and interpreted immediately. Retrofitting SEO into a live Shopify store means fighting against an established index interpretation.
Built wrong from launch, every day costs more to fix. A conversation costs nothing.
One pre-build strategy session maps the architecture correctly so your store ranks from day one.