ABOUT · MEET THE STRATEGIST
Chris Wentzel
Head of Digital Marketing Architecture & AI
15 years of search intelligence across every major algorithm shift. Oxford Saïd Business School AI Governance certified. GA4, GTM, and Google Ads certified. Built Conversion Game to do the thing the agency world refuses to do — put the strategist directly in front of the client, every time.
THE STORY
15 years. Every continent. One conclusion.
The digital marketing industry has a structural problem. The people who understand the strategy are rarely the people who talk to the client. Between the business owner with a real problem and the expert who can solve it sits a layer of account managers, junior executives, and process overhead that slows everything down and inflates every invoice.
After fifteen years working across agencies, markets, and business types — watching clients pay for services they did not need, watching good businesses lose months of growth to bad strategy, watching the agency model prioritise retention over results — the decision to build something different became unavoidable.
2009
The beginning — search intelligence from the ground up
Started in digital marketing during the period when SEO was still a largely misunderstood discipline. Built a methodical understanding of how search engines think, what they reward, and how algorithm shifts change the game — from the earliest Google Panda and Penguin updates through every major shift since.
2012
Agency life — the first view from inside the machine
Joined the agency world and discovered the structural problem firsthand. The gap between what clients were told and what was actually being delivered was significant. Started building frameworks to close that gap — transparent reporting, direct access, accountable results.
2016
Going global — clients across every major continent
Expanded work to include clients across Africa, Europe, the Middle East, Asia-Pacific, and the Americas. Each market taught something different about how search behaviour, cultural context, and platform dynamics intersect. The intelligence this built across markets is not available in a single-market career.
2019
The breaking point — watching clients pay for things they did not need
The longer his agency career continued, the clearer the pattern became. Clients on bloated retainers receiving generic deliverables from rotating junior teams. Long feedback loops, low oversight, and pricing structures designed to prevent churn rather than generate results. The decision to do something different began here.
2025
Oxford Saïd Business School — AI Governance certified
Completed the Oxford Saïd AI for Business and AI Governance programmes. Added formal governance frameworks to the existing practical AI implementation knowledge — a combination that almost nobody in the digital marketing space holds. The credential is less about the certificate and more about the framework it provides for thinking about AI in a business context.
2026
Conversion Game — built to do what agencies refuse to do
Launched Conversion Game with a single founding principle: direct strategist access, every time. No account managers. No junior teams. No inflated retainers. A deliberately small client group, a transparent process, and a genuine commitment to the result — including helping clients leave when they are ready.
“The wrong strategy costs months. The wrong agency costs thousands. A conversation with someone who has been reading this game for 15 years costs nothing.”
— Chris Wentzel — Conversion Game
WHAT THIS MEANS FOR YOU
When you work with Conversion Game, you work with Chris directly. Not an account manager who relays messages. Not a junior strategist who implements someone else’s brief. The person who answers your first email is the same person who builds your strategy, monitors your data, and picks up the phone when something needs attention.
This is not a scalable model. It is intentionally not scalable. The moment it scales, it becomes the thing it was built to replace.
A small group of clients. A direct line to the strategist. Results that compound. And the freedom to leave the moment you are ready.
CREDENTIALS
Oxford Saïd Business School
AI for Business & AI Governance — Certified 2026
Google Analytics 4
GA4 Certified — Current
Google Tag Manager
GTM Certified — Current
Google Ads / PPC
Certified — Current
15 Years Search Intelligence
SEO, GEO, AEO, Paid Search — Every major algorithm shift
Global Client Experience
Clients across Africa, Europe, Middle East, Asia-Pacific, and the Americas
THE APPROACH
SEO, GEO, AEO, data, and AI as one integrated system.
Most practitioners pick one discipline. SEO or paid. Analytics or content. AI or search. The fifteen years of cross-market, cross-discipline work means the Conversion Game approach treats these as one integrated system — because in 2026, that is the only way search actually works.
01
Search Intelligence
SEO, GEO, and AEO built as one architecture. Organic visibility, AI Overview appearances, and answer engine citations are the same battle fought on different fronts.
02
Data-First Decisions
GA4, GTM, and attribution modelling underpin every recommendation. Strategy without measurement is opinion. Opinion without data is expensive.
03
AI Governance Framework
Oxford Saïd AI Governance provides a formal framework for responsible AI deployment in business contexts — strategy, risk, compliance, and competitive positioning.
04
Direct Execution
No brief passes through a junior layer. Strategy is built, communicated, and executed by the same person. Feedback loops are hours, not weeks.
WORK WITH CHRIS
A conversation is free.
The wrong decision is not.
Book a 30-minute strategy session. No pitch. No template. A direct conversation about your specific situation and whether Conversion Game is the right fit.
Business and corporate email addresses only for consultation bookings.
© 2026 Conversion Game · Data. AI. Search. Conversion.
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