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Blogs and Information
Fifteen years of search, data, and AI strategy —
written down, openly shared, and kept current.
Articles written from active client work, algorithm observations, and the kind of pattern recognition that only comes from fifteen years of staying close to the data. No content calendar filled with generic topic ideas. No recycled frameworks dressed up as original thinking.
What you will find here
SEO Strategy & Algorithm Analysis
How search ranking signals are shifting and what it means for your strategy right now
GEO and AEO Developments
How generative and answer engines are changing search behaviour and what businesses need to do
Data Analytics and Tracking
GA4 configuration, attribution modelling, GTM best practices, and making sense of your data
AI Automation and Tools
Practical AI application for business operations — what works, what doesn’t, and what to build next
Post-Migration – Zero-Click Attribution Reporting Guide
The SEO report shows stable rankings. The traffic report shows declining clicks. The revenue report shows conversions holding. And nobody in the room can explain the gap
Post-Migration – Zero-Click Attribution Reporting Guide
The SEO report shows stable rankings. The traffic report shows declining clicks. The revenue report shows conversions holding. And nobody in the room can explain the gap
How AI Agents Can Boost Productivity
AI agents can boost productivity by automating routine tasks and delivering impressive financial returns. Organisations implementing AI solutions report 5-10x ROI, with 74% achieving positive returns within the first year.
The 2026 SEO Migration Checklist
This checklist covers every critical SEO task across a full migration lifecycle — from pre-migration audit through to 30-day post-launch monitoring. Use it as your operational standard for any migration in 2026.
The Pros and Cons of an SEO Migration
A website migration can unlock faster growth, a better platform, or a cleaner brand. It can also destroy years of organic ranking history in a single deployment. Understanding both sides is what separates a successful migration from an expensive one.
What to Look for in an SEO Migration Consultancy: The Questions to Ask Before You Hire
What separates a reliable SEO migration consultancy from a costly mistake comes down to the questions you know to ask.
SEO Migration Strategy: How to Plan a Website Move That Protects and Grows Your Organic Traffic
Mastering an SEO migration can protect your rankings—or destroy them overnight, and the difference comes down to one critical planning step.
Squarespace to Shopify Migration: Protecting Your SEO Rankings When Switching Platforms
One wrong move during your Squarespace to Shopify migration could silently destroy the SEO rankings you’ve spent years building.
WordPress to Shopify Migration: How to Move Your Store Without Destroying Your Organic Traffic
Unlock the exact SEO migration blueprint that keeps your organic traffic intact when switching from WordPress to Shopify — the first step will surprise you.
The Complete Guide to Migrating Your Website to Shopify Without Losing Your SEO Rankings
Find out how to migrate your website to Shopify without losing your SEO rankings—the strategy starts before you even touch the platform.
Knowledge is free. Strategy is where we come in.
If you find our thinking useful and want to apply it to your specific situation, that is exactly what a strategy session is for. The blog gives you the framework. The session maps the application.