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WEBSITE SERVICES
SEO Migration Specialist
Zero rankings lost in transit.
A website migration is one of the highest-risk events in organic search. Done without a specialist, it routinely destroys months or years of ranking history.
Hundreds of migrations. Every major market. Zero sites tanked under our direct oversight. In 2026 a migration is not just an SEO event. It is the single most important moment to secure your data architecture, protect your rankings, and build your GEO and AEO visibility simultaneously. Miss the window and you are rebuilding from scratch. Data measured. Migrations secured. Growth delivered.
THE PROBLEM
Most migrations are treated as a development task. They are an SEO event.
Developers change URLs, restructure folders, move to new platforms, or relaunch entire domains without understanding what Google has already indexed. The result is a wave of 404 errors, broken redirect chains, lost canonical signals, and ranking drops that take six to twelve months to recover from — if they recover at all.
Every page that ranked for a keyword carried trust signals built over time — links, crawl history, click data, and indexation depth. A migration without SEO oversight discards all of that in a single deployment. A migration with a specialist preserves it.
WHAT YOU GET
Redirect Mapping
Every URL mapped, 301s validated, zero orphaned pages
Pre-Migration Audit
Full crawl baseline before a single URL changes
Post-Migration Monitoring
30-day tracking to catch drops before they compound
Content & Signal Preservation
Meta titles, canonical tags, and link equity protected
OUR APPROACH
A five-phase migration framework that protects every ranking signal.
Pre-Migration Crawl: Full baseline crawl of the existing site — every URL, every indexed page, every inbound link captured before anything changes
Redirect Architecture: Complete URL mapping from old structure to new. Every redirect tested, every chain validated, no 302s where 301s are required
Content & Signal Audit: Meta titles, H1s, canonical tags, structured data, and internal linking reviewed against the new structure before go-live
Go-Live Monitoring: Real-time monitoring of crawl errors, indexation depth, and ranking movements during the migration window
30-Day Post-Migration Review: Structured review at day 7, day 14, and day 30. Any drops investigated and corrected before they compound into long-term losses
WHAT YOU GET
Deliverables that protect your investment in organic search.
Pre-Migration SEO Audit
Full crawl report, ranking baseline, top pages identified, risk assessment completed before any changes are made
Redirect Mapping Document
Complete old URL to new URL mapping. Every redirect tested and validated. Delivered as a working document your dev team implements
Technical SEO Sign-Off
Structured review of the new site against a 40-point checklist before go-live approval is given
GA4 + GSC Migration Setup
Analytics and Search Console reconfigured for the new domain or URL structure so data continuity is maintained
30-Day Monitoring Report
Post-migration tracking with weekly snapshots at day 7, 14, and 30. Any anomalies flagged and addressed immediately
Migration Playbook
A documented record of every decision made during the migration — useful for future site changes and audits
COST OF DELAY
A migration without a specialist is not a risk. It is a scheduled ranking loss with an unpredictable recovery timeline.
The average site that migrates without SEO oversight loses 20 to 40 percent of organic visibility within the first 30 days. The average recovery time, when recovery happens at all, is six to twelve months. The cost of a specialist is a fraction of the revenue lost during that recovery window.
RELATED SERVICE
Already lost rankings? We recover them.
If a migration has already caused ranking losses, our Lost Rankings Recovery service diagnoses what went wrong and rebuilds visibility systematically.
Planning a migration? The time to bring in a specialist is before the first URL changes.
A 30-minute consultation maps the risk, confirms the scope, and tells you exactly what the migration will require. It costs nothing. The alternative costs months.
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